haaviral.blogg.se - Principles of marketing ethics

The Tata Group is known for it’s highly ethical code of conduct.

Companies that are known for treating workers fairly, sourcing sustainable materials, environmental stewardship, and charitable donation have to reflect these principles in their marketing efforts. Because some consumers are interested in more than just the price and quality. Some companies in fact adopt an ethical way of business based on their own morals and principles, and advertising their products in such a manner is only an extension of their corporate character. Their values revolve around use of organic products, no animal testing, and promoting healthy body images. To differentiate themselves from their competitors, they have incorporated a highly ethical marketing strategy. For Example, Dove …show more content… One such company is The Body Shop, a worldwide chain of bath and body stores. No company is completely ethical or unethical, they might be ethical in one aspect and unethical in the other.

Ğmbrace ethical values such as honesty, responsibility, respect, fairness etc.,.

As stated by the Statement of Ethics of American Marketing Association, some ethical norms are. The increasing trend of fare trade is an example of impact of marketing ethics. Marketing ethics has influenced companies and their response is to market their products in a socially responsible way. Marketing Ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.

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